The internet has made the world flat, small, and dry; The Internet is changing our way of life, work, business, thinking, and even the ethical way of humanity; The Internet, with decentralization, disintermediation, and de marginalization, has created a new economic landscape.

The "Double Eleven" has just passed, generating over 120 billion figures in 24 hours, which has amazed the world. When will the "C economy" arrive when it is at its peak? How did the "B economy" arrive? Which is the larger size of "B economy" or "C economy"?

From the analysis of the GDP structure of the national product, it is certain that the volume of "B economy" is greater than that of "C economy". But why is the 'B economy' not popular? Because previous internet technologies were suitable for the "C economy", many e-commerce platforms such as Taobao and JD.com became popular first. Currently, internet technology has been upgraded, and technologies such as mobile internet, micro internet, and cloud platforms have transformed B2B business into BC2BC big data interaction, bringing the "B economy" to the world!

The most important mission of a company is to make money. What to make money with, who to make money with, whose money to make, and how to make money constitute the production mode of the enterprise. What is the difference between traditional production methods and internet-based production methods? For a traditional enterprise, its production method is: product ->human ->operation ->market. These four links are separate, one-way, and single, and the enterprise must bear all the costs and responsibilities of these four links. The production structure of an enterprise is: company+employees+labor.

In the early days of the Internet, enterprises began to access the internet, resulting in a semi internet production method: (Products ->Human Resources ->Marketing ->Market)+Internet. This "company+internet" model only has promotional effects and is difficult to apply in practice.

After the emergence of technologies such as mobile internet, micro internet, big data, and cloud platforms, the "Communist era" has truly arrived, and enterprises can be fully networked, that is, every production link of enterprises begins to be interconnected. The internet-based production method is: (product+internet) ->(manpower+internet) ->(operation+internet) ->(market+internet). These four links are diverse, multidimensional, and dynamic, and the enterprise only bears the costs and operations of these four links. The production structure of the enterprise is: platform+maker+ecological market.

Recently, two new economic concepts have been gaining popularity: the platform economy and the sharing economy. In fact, these two concepts mainly stem from the rise of the "B economy", and the core part of the "B economy" is the evolution from B2B to BC2BC. Below, I would like to share with you four points on upgrading enterprises from B2B to BC2BC:

1、 Central architecture upgrade

As we all know, many years ago, there was a globally popular book called "The World is Flat". The core idea of this book is to elaborate on the "decentralization" of the Internet era. Decentralization "is the trend of the times. What does decentralization mean? I think there are three aspects:

1. De-institutional center: In the era of the Internet, traditional systems are completely ineffective and can only constrain company development and corporate efficiency.

2. Going to the cost center: There is a lot of room for cost reduction in offices, landline telephones, salary packages, and employee transportation.

3. Go to the boss center: Many companies have a culture of boss personality and value orientation, and such companies lack vitality and creativity.

Decentralization is not a company without a center, but rather a central adjustment. I believe there are three aspects that need to be adjusted:

1. Strategic Center: Product positioning, market positioning, and model positioning.

2. Goal Center: Develop company indicators, departmental goals, and job objectives

3. Service Center: Provide a platform, resources, and opportunities

At the same time, the company's human resources center needs to be decentralized and gradually transferred to the grassroots level:

1. Personality Center: A diverse personality culture that satisfies the realization of individuality for the new generation.

2. Maker Center: Each person is an entrepreneur, spontaneous, and rewarded for their hard work.

3. Value Center: Personal achievement chart, including reputation, resources, and profits.

Just now, we talked about "3 decentralized", "3 transfer centers", and "3 decentralized centers". The core purpose is to change the traditional B2B framework of the company, gradually cultivate the BC2BC ecological interaction environment, and ultimately achieve the upgrading of enterprise production methods.

Taking our "WIFFA Freight Forwarder Cabin" as an example, it is a typical BC2BC platform. WIFFA organizes hundreds of enterprises, including bosses and employees, employees, products, marketing and sales, to have interconnectivity, mutual assistance, and mutual benefit. Our freight forwarding enterprise is upgrading its production model from "company+employees+labor" to "platform+maker+ecological market".

2、 Upgrade of supply chain structure

In the era of the "B economy" of the Internet, not only is it decentralized, but also it needs to be "de intermediate" and "de boundary". The industrial structure has developed from "linear" to "chain oriented", which is commonly referred to as the supply chain. The "B economy" supply chain is an ecological chain, with fresh, organic, and integrated business flow, logistics, capital flow, and human flow. The core reason is that "B economy" has added C element, forming a high viscosity combination of BC2BC, which indicates that "B economy" has integrated "C economy".

The supply chain generated by the "B economy" of the Internet is completely different from the traditional unidirectional and complex supply chain structure. The "B economy" supply chain of the Internet is composed of four organic links: first, the central link: the shortest core loop formed by goods, payment, and consumption, with the lowest cost, highest efficiency, and fidelity of goods; 2、 Sales Chain Link: The main sales of goods are not the staff team of manufacturers or distributors, but the "ecological tribe" of the entire enterprise and society. Each distributor opens a store with zero inventory, zero investment, and zero expenses, opening a store at any time, sharing at any time, and generating revenue at any time; 3、 Logistics Chain Link: Commodity logistics is no longer a process of multiple distribution and roundabout deliveries to consumers, resulting in huge waste of distribution and packaging. Instead, manufacturers' warehouses directly mail goods to consumers; 4、 Benefit Chain: The entire ecological chain reduces the cost of delivering the final product to consumers, and the profit from the price difference is shared by suppliers, distributors, and consumers (consumers).

Many of our freight forwarding companies are very money generating and have begun to move towards the supply chain, forming a one-stop process from data, trade, transportation, capital, and sales. They are competitive in terms of goods authenticity, commodity prices, warehousing and logistics, but still adhere to the traditional supply chain model of "company+internet". In the era of internetization, competitiveness is decreasing, and "competitive force" will generate greater value. Enterprises and enterprises, products and products, markets and markets need to be communist and collaborative.

The "WIFFA Haigetian" BC2BC supply chain commodity city is a typical case of the integration of "B economy" and "C economy". I have a set of numbers to illustrate:

1. Products and Brands: Currently, out of the 500 members of the WIFFA organization, more than 200 can provide cross-border or general trade products. With an average of 20 products per company, a scale effect of 4000 products can be formed. Moreover, first-hand procurement, import, transportation, and warehousing have low costs, low prices, and guaranteed goods, making it possible for the WIFFA platform to build a first-class brand in the supply chain mall.

2. Ecological market: WIFFA currently has 500 member companies, with an average of 50 people per company. WIFFA has its own sales team of 25000 people, and each person recommends 100 family and friends, forming a sales and consumption army of 2.5 million.

3. Benefit sharing: The "WIFFA Haigetian" BC2BC supply chain commodity city can provide multiple times of market expansion, multiple times of sales growth, multiple times of labor cost reduction for each supplier. At the same time, other member enterprises and individuals in the business can bring multiple additional income.

At present, the WIFFA organization is still in its early stages and plans to expand its membership to thousands over the next three years, resulting in a very large scale of the "B economy".

3、 Credit Innovation Upgrade

I just introduced the central architecture and supply chain structure upgrade of the BC2BC platform to everyone. Thirdly, we are starting to think about upgrading credit innovation. There are two truth based "marketing" methods in this world: one is religion or belief, and the other is credit.

Everyone is talking about credit innovation, and in the era of the Internet, credit innovation also needs to be upgraded. I have mentioned multiple times that the most prominent feature of the 'B economy' is the BC2BC model. That is to add "B credit" to the company through the platform, forming a "BC credit" mechanism. This way, both the company and individual credit are double insured and flexible. Solved the problem of banks being able to lend 1 million yuan to people with ID cards without providing unsecured guarantees for one yuan to enterprises, and also solved the problem of personal "heroes without practical use".

The WIFFA International Federation of Freight Forwarders is a credit platform organization that has established the BC2BC credit platform mechanism. Through the credit platform, the following benefits can be achieved:

a) Transactions between members can be placed without payment

b) Opening a "One Account One" virtual account in a bank, forming a huge flow of funds pool

c) Establish credit insurance system and bank credit files to lay the foundation for credit financing

d) Establish a WIFFA risk control and credit system to establish industry credit standards

e) Through a systematic system, connect with the whole country, connect with the world, and expand into a larger market.

4、 Industrial direction upgrade

Just now we talked about Double Eleven, and everyone was very impressed. Do you know how many packages are generated in just one day on Taobao? What is the logistics volume generated in one day for over 250 million units? Estimated at 20 yuan per package, at least 5 billion yuan.

In fact, we don't need to be complacent. As long as we let go of old ideas, old markets, and old models, we will find that greater business opportunities than Taobao are waiting for us. In 2015, the trade volume of cross-border e-commerce reached 1 trillion US dollars, exceeding 60000 billion RMB. According to authoritative authorities, the scale of cross-border e-commerce transactions is expected to exceed 12 trillion yuan in 2020. By 2020, the cross-border logistics market space is estimated to exceed 18000 yuan, with logistics costs accounting for 15% of trade volume. Are you ready for logistics companies, shipping companies, customs clearance companies, and warehousing companies?

In addition to cross-border e-commerce, there are greater business opportunities waiting for our freight forwarders. That is the "the Belt and Road". As an important national plan during the 13th Five Year Plan period, and as China's revitalization strategy in the world, the the Belt and Road has unlimited business opportunities. There are more than 60 countries along the the Belt and Road, covering a population of 4.4 billion, accounting for 63% of the global population. The economic scale reaches 21 trillion US dollars, accounting for one-third of global GDP. In 2015, the total trade volume between China and countries along the the Belt and Road reached US $1 trillion, and there is room for rapid growth in the next five years. If there is trade, there will be logistics, so we need a freight forwarder.

At present, China's annual international trade volume exceeds 40000 US dollars, with sea freight and related logistics capital flows exceeding 700 billion US dollars, or over 30000 RMB. 80% of international freight is completed by our international freight forwarder, which has a capital flow of over 20000 billion yuan in our international freight forwarder's hands. Why don't we immediately get nervous about such a big cake!

Faced with the "B economy" wave, our international freight forwarding industry has encountered unprecedented business opportunities. The BC2BC platform is ready, the business model is ready, and the market direction is chosen. Everything is ready except for the east wind. Just need us all to work together and strive for a common aspiration: China's WIFFA goes global, and the value of Chinese freight forwarders has doubled. Personally, I may have the opportunity to become Jack Ma, who is one in a million or one in a million.